Work • About

Micah Phua is a writer and editor, passionate about stories that inform as much as they entertain.

Miscellaneous
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Happitat launch signals next evolution of The Sandbox metaverse in Singapore

Happitat is the latest addition to the Singapore neighbourhood in The Sandbox, dubbed “Lion City.” This one-stop shop for gaming, networking, and trading in the metaverse—brought to life by Oceanus Media Global (OMG)—is live and available for play during the Singapore Week of Innovation and Technology (SWITCH), located at Sands Expo & Convention Centre, from 31 October to 2 November, 2023. 

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In a post-pandemic climate, experiential marketing is undergoing a profound shift – one that is changing the way brands approach their storytelling. The notion of “experiential” has evolved through the years, having been typically associated with more hands-on and promotional experiences in the beginning. In today’s hyper-competitive landscape where high-quality content is abundant, a new kind of experiential marketing is emerging in the marketing mix. If experiential is all about creating a memorable brand interaction and forging deeper connections, then immersive storytelling is paving the way for its evolution.

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